Creative Director | Art Director
Creative Director | Art Director
About: Anheuser-Busch InBev aimed to elevate Budweiser’s global presence by seamlessly connecting the brand with food culture. To make a lasting impact, we designed a dynamic food truck program infused with the energy of music culture. This mobile experience toured key cities, creating memorable brand interactions, engaging new consumers, and reinforcing Budweiser’s place at the intersection of food, music, and lifestyle.
Agency: Endeavor (Formerly WME | IMG)
Creative Director: Michael Yu
3D Designer: Sooa Chung
My role: Art direction, design, and production.