Creative Director | Art Director
Creative Director | Art Director
Project: Launch of White Claw's premium vodka. First, we created a campaign with a series of connecting posters that spanned from Los Angeles to Chicago to New York City. We took it further by including influencers to upload their photos with a custom Instagram filter to contribute their idea of SMOOOVE. The launch led to an exclusive event at Employees Only in LA with JB Smooth as the host.
My Role: Art direction, design and retouching.
Agency: Edelman
Creative Director: Christopher Wong