Creative Director | Art Director
Creative Director | Art Director
About: To celebrate Prudential’s 150th anniversary, we designed a large-scale experiential event that paid tribute to founder John Dryden while immersing guests in a dynamic mix of history, technology, and community. A live MC, DJ, and musical performances set the stage, while AR activation booths and a mobile scavenger hunt brought Prudential’s legacy to life in interactive ways. Guests enjoyed a vibrant food court village spotlighting local businesses, plus lawn games, volunteer opportunities, and craftmaking stations that encouraged creativity and connection. The event honored Prudential’s past while showcasing its enduring impact and future vision.
My role: Art direction, Design
Creative Director: Jonathan Fernandez