Creative Director | Art Director
Creative Director | Art Director
About: Prudential proudly sponsored the 2025 North To Shore Music Festival in Asbury Park, New Jersey. I created a custom logo that fused the Prudential mark with a playful nod to the iconic “I ❤️ NY” design—this time celebrating New Jersey. Inspired by summer beach clubs along the boardwalk, our activation featured a live DJ, karaoke, a water refill station, a photobooth, and branded merchandise rewards.
Results: Festivalgoers were invited to share their thoughts on financial health, generating valuable new sales leads while delivering a fun, memorable brand experience.
My Role: Art Direction and design
Creative Direction: Ryan Lockwood
Copy: Michael Dillon