Creative Director | Art Director
Creative Director | Art Director
About: To determine U.S. consumers' preferred burger pairing, Pepsi commissioned a blind taste test comparing beverages with top fast-food burgers. The results? Participants chose Pepsi over Coke, sparking the #BetterWithPepsi campaign. The following is the Out-of-home segment for the U.S. market.
Creative Directors: Bruno Trad and Daniel Correa
Photographer: Marcal Vaquer
My role: Art direction, layout, and photocomposition.